Bellevue-based Atigeo, a compassionate technology company and developer of the xPatterns big data analytics platform, recently announced the appointment of Alejandro Cabrera as chief marketing officer. In this newly created position, Cabrera will be responsible for marketing, advertising, brand management, and public relations.
“As Atigeo expands its share of the burgeoning data analytics market, unifying our marketing efforts under a highly skilled expert will be vital to our success,” said Atigeo CEO Michael Sandoval. “Alejandro has developed and executed highly successful marketing strategies in dynamic fields ranging from retail to gaming and has the insight and creativity Atigeo needs to grow our brand and increase demand for our solutions.”
Cabrera brings extensive expertise in brand management, marketing strategy, positioning strategy, and public relations to Atigeo. For the last three years, he served as corporate vice president of corporate marketing, brand and communication for Bellevue-based Outerwall, overseeing corporate marketing functions for the Outerwall brand as well as Redbox, Coinstar, and ecoATM brands.
“Atigeo is truly an innovator in the big data analytics field and is poised to make a huge impact in the market,” said Cabrera. “I look forward to applying my marketing experience in this dynamic company to create awareness and loyalty for the Atigeo brand among industry leaders, users, and corporate decision makers.”
Prior to joining Outerwall, Cabrera spent three years at ZYNGA in San Francisco as director of brand management and head of employee engagement. He previously spent five years with Microsoft as group product marketing manager for the Xbox global marketing division and two years with Amazon in product management.
Cabrera holds a Master of Business Administration degree from the Kellogg Graduate School of Management at Northwestern University and a Bachelor of Arts degree in economics and international relations from Boston University. He also served eight years in the United States Marine Corps.
About AtigeoAtigeo is a compassionate technology company for a wiser planet. The xPatterns™ platform, Atigeo’s flagship big data analytics product, generates knowledge from all available data to deliver previously unforeseen insights, predict outcomes, and mitigate risks. xPatterns revolutionary analysis is localized, responsive, adaptive and automated, which means organizations can quickly deploy a solution, extend existing technology investments, broadly scale and apply learnings in a timely manner to solve the most complex business problems. Atigeo serves customers across healthcare, cyber, defense, energy, and financial services.