Bellevue-based Atigeo, a compassionate technology company and developer of
the xPatterns big data analytics platform, recently announced the appointment of Alejandro Cabrera as chief marketing officer. In this newly created position, Cabrera will
be responsible for marketing, advertising, brand management, and public
relations.
“As Atigeo expands its share
of the burgeoning data analytics market, unifying our marketing efforts under a
highly skilled expert will be vital to our success,” said Atigeo CEO Michael
Sandoval. “Alejandro has developed and
executed highly successful marketing strategies in dynamic fields ranging from
retail to gaming and has the insight and creativity Atigeo needs to grow our
brand and increase demand for our solutions.”
Cabrera brings extensive
expertise in brand management, marketing strategy, positioning strategy, and
public relations to Atigeo. For the last
three years, he served as corporate vice president of corporate marketing,
brand and communication for Bellevue-based Outerwall, overseeing corporate
marketing functions for the Outerwall brand as well as Redbox, Coinstar, and ecoATM
brands.
“Atigeo is truly an innovator
in the big data analytics field and is poised to make a huge impact in the
market,” said Cabrera. “I look forward to applying my marketing experience in
this dynamic company to create awareness and loyalty for the Atigeo brand among
industry leaders, users, and corporate decision makers.”
Prior to joining Outerwall,
Cabrera spent three years at ZYNGA in San Francisco as director of brand management
and head of employee engagement. He
previously spent five years with Microsoft as group product marketing manager
for the Xbox global marketing division and two years with Amazon in product
management.
Cabrera holds a Master of
Business Administration degree from the Kellogg Graduate School of Management
at Northwestern University and a Bachelor of Arts degree in economics and
international relations from Boston University. He also served eight years in
the United States Marine Corps.
About Atigeo
Atigeo is a compassionate technology company for
a wiser planet. The xPatterns™ platform, Atigeo’s flagship big data analytics
product, generates knowledge from all available data to deliver previously
unforeseen insights, predict outcomes, and mitigate risks. xPatterns
revolutionary analysis is localized, responsive, adaptive and automated, which
means organizations can quickly deploy a solution, extend existing technology
investments, broadly scale and apply learnings in a timely manner to solve the
most complex business problems. Atigeo serves customers across healthcare,
cyber, defense, energy, and financial services.
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