I really hope that this survey about Thanksgiving shopping is not true. I know that I will not be shopping at all (except for groceries) during the next 5 days just because of my beliefs against shopping on holidays, "Black Friday", "Cyber Monday" and especially American Express 's "Small Business Saturday".
REI's response to Black Friday is to #OptOutside , keep their stores closed - and pay their employees to go outside! How awesome is that?!? As a tip of the cap to Recreational Equipment Inc (REI Co-op) (and because I just enjoy being outside), I will be spending a good portion of the day outside too - either skiing, snowboarding or enjoying a public park.
Here's the release that claims that most Americans will indeed be shopping on Thanksgiving: In addition to enjoying turkey and family, a majority of Americans plan to shop on Thanksgiving day this year. Ebates released the results of its 2015 Holiday survey that examined American’s behavior around holiday shopping. The survey revealed that more than half (55 percent) of Americans plan to shop on Thanksgiving. In fact, more people plan to shop on Thanksgiving than Black Friday or Cyber Monday. Forty eight percent of Americans plan to shop on Black Friday and 42 percent of Americans plan on shopping on Cyber Monday.
It turns out that Americans like deals. When asked why they chose to begin holiday shopping on Thanksgiving, 39 percent said that it is because Black Friday deals are actually starting earlier. This is followed by better selection of products that haven’t been picked over (24 percent), and killing time after eating Thanksgiving dinner (18 percent).
The survey also discovered that 28 percent plan to eat an earlier Thanksgiving dinner in order to get a head start on shopping, and one in five (20 percent) say they will scope out deals instead of cooking in the earlier part of the day.
There are some Americans who will skip a home cooked meal all together. Nine percent reveal that they’d rather eat out in order to get a jump start on the Black Friday sales.
Black Friday and Cyber Monday still remain big shopping days
Black Friday still remains a very popular day to shop. With almost half of American adults (48 percent) planning to do the majority of their holiday shopping on Black Friday and 42 percent planning to shop on Cyber Monday, Thanksgiving weekend remains the biggest shopping weekend of the year.
When asked why they plan to shop on Black Friday, 81 percent of those polled said it was because they want to get the best prices on holiday gifts and 43 percent say it is a family tradition. Almost a quarter (24 percent) say they will shop on Black Friday to get all of their holiday shopping done in one day and one in five (20 percent) say it’s because they ‘love the madness.’
Online Shopping is Popular this Holiday Weekend
Americans are choosing to shop from the comfort of their homes this year. More than half (52 percent) reveal that they will shop online via their laptop. This is followed by a home computer (37 percent), and a mobile device (29 percent). Only 4 percent say they will do any Black Friday shopping via smart watch.
“Black Friday, Cyber Monday and now Thanksgiving have become the most popular days to shop for holiday gifts and we understand that while it is important to take advantage of the deals and discounts, it is equally important to enjoy the holidays with friends and family,” said Kevin H. Johnson, CEO of Ebates. “That’s why Ebates.com makes it quick and easy to shop and earn cash back at your favorite stores from the comfort of your home so that you can cross items off your shopping list and go back to spending quality time with your family and friends.”
Of those Americans who do not shop primarily on Thanksgiving weekend or Cyber Monday, 39 percent say they do their holiday shopping in October, and 31 percent admit to doing their holiday shopping very last minute – the week before Christmas. One third (34 percent) admit to doing their holiday shopping year-round and a very prepared 10 percent say they do their holiday shopping in the summer to avoid the holiday crowds.
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